1. We believe in developing people who:
· Believe in their company and its purpose
· Believe in real estate as a career
· Believe in themselves
2. We believe that people stay in environments where they are learning and leading and leave environments where they are not learning or leading.
3. We believe in an environment of creativity, growth, and productive change that will encourage our partners to maximize their potential.
4. We believe a creative, productive environment must be natural:
· We do not believe in fear motivation
· We do not believe in over-reliance on incentive motivation
· We believe in personal motivation and personal recognition
5. We believe that our partners should not, for long, subsidize those who do not have the capacity or desire to produce.
6. We will not sanction incompetence or mediocrity.
7. We believe in the “Excellence Theory” and will strive to achieve its ideals of “producing the best and accepting nothing less than the best.”
8. We believe in an environment of mutual respect consistent with personal values based on spiritual, intellectual, physical, financial, psychological equity.
9. We believe in the division of responsibility between management and sales.
10. We believe “What lies behind us and what lies before us are tiny matters compared to what lies within us”. –Ralph Waldo Emerson
11. We believe that the following “Top Line Values” will lead to the respective “Bottom Line Results”.
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Top Line Values
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Bottom Line Values
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| a) |
Reliable Products and Effective Services
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Reputation and Public Acceptance
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| b) |
Understanding People and Their Values
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Reduces Turnover
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| c) |
Support Personal Growth
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Develops Talent Pool - Key to Future Growth
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| d) |
Spirit of Cooperation Rather than Competition and Coercion
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Increases Morale
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| e) |
Involvement and Respect for Others' Ideas
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Increases Sense of Purpose, Productivity, and
Profits
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